Services.
Customer Finder.
User research user interviews, observation, diary studies
Prototype testing concept tests, usability, surveys
Customer insights personas and jobs to be done (JTBD), buyer journey, customer relationship mapping
Capacity-building recruiting, research methods, synthesis, planning, design hiring
Growth Creator.
Driving ideation design sprints, product reviews, feature definiton
Accelerating product/market fit buyer needs and target market, competitive research, customer interviews
Aligning internal and external stakeholders company storytelling, brand strategy
New Horizon Validator.
Defining investable opportunity spaces market maps, consumer trends, TAM
Developing original research industry and company-specific memos
Foresight and consumer trends cultural research, STEEP, expert interviews
